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We started asking people unusual questions about themselves as a video series. Turns out, everyone secretly wants to go deeper. So we made it a game, with questions you’d never think to ask and a challenge after every round. It's more fun than any normal conversation.
Who do you want to get closer to?
"I didn't think it would be better than natural conversation, but this game really provided a special experience."
What happens when people go deeper?
They forget we're even filming.
“I loved this so much.”
“This game is amazing.”
“That was an awesome experience.”
“I need to play this more often.”
Over 200,000 people play our games.
"I've never felt closer to them."
"In one night I learned more about them than in years."
"This game drops the masks so the souls can meet."
"Played from 2 am to 4:30 am. I cried. Worth it."
"The ads don't lie. People shared things that changed lives."
"It feel like a therapy session every time."
"So simple yet so deep. My favorite card game."
"I got more than I spent… it was a priceless moment."
It started with two cheap chairs, a Google Doc, and a sign.
We didn't set out to make a card game. We set up two chairs on the sidewalk, kept our questions in a Google Doc, and held up a sign asking strangers one thing: how deep will you go?
People kept sitting down and telling us things they'd never said out loud. One of those videos hit 22 million views, and the comments all asked the same thing: where can I get these questions? So three brothers and two best friends turned them into a game, and it all started with a sign.
200,000 people are growing closer with HOW DEEP WILL YOU GO?